9 Proven Ways to Get More People Renting Your UTV
Listing your rig on Side by Side Share puts you in front of an eager, nationwide audience – but that’s only the first step. The real win comes when you actively market the adventure your machine unlocks.
Below are nine battle‑tested tactics to help your UTV listing gain more exposure.
1. Leverage Social Media Sharing
Your renters are already on Instagram, Facebook, and TikTok. A steady trickle of short trail clips, walk‑around videos, pictures of your vehicle, and renter selfies will help build buzz and interest.
If you lease out often, spin up a dedicated handle or profile so the content and questions stay organized.
If you’re new, simply post your listing on existing socials to leverage the network you already have.
2. Claim a Google My Business Profile
This is one the best hacks to boosting your exposure, so listen up.
Typing “UTV rental near me” into Google is how many potential renters start their hunt. A free Google My Business Profile puts you in that map pack. Populate the listing with your rental details, daily rates, and a direct link to your Side by Side Share page. Repeat the process on Yelp, Yellow Pages for extra reach.
Just keep in mind, Google may have to confirm that you’re at a physical address – so be sure your location is verifiable.
If you need a site, or even just a one-pager web page to look more like an established business, just reach out – we’re happy to provide that service for you, quick and easy.
If you’re a small shop with a website that already links to your Side by Side Share listing, it’s a no-brainer to get your Google My Business set up.
3. Price Smart – Start Below $200/Day
Price is the single biggest filter buyers use.
A $150 daily rate is a proven sweet spot for attracting first bookings, collecting five‑star reviews, and building momentum. After a handful of glowing testimonials, step your rate up in $10‑$20 increments. Higher cart value is our goal too – but earning trust (and reviews) comes first.
4. Cross‑List on Local Marketplaces
Hyper‑local classifieds (Facebook Marketplace, Craigslist, KSL if you’re in Utah) still drive serious traffic. Just be sure to drop your Side by Side Share link in the description to ensure that we facilitate the transaction so you can get paid safely and so you can take full-advantage of our protection plan and other benefits such as renter verification.
Not sure where to start? We wrote a step-by-step guide on how to set your listing up on Facebook Marketplace.
5. Invest in High-Quality Photos
Photos, photos, and more photos*. Aim for 10+ high‑resolution shots covering every angle – exterior, interior, accessories, towing setup, and a couple of lifestyle photos on the trail.
If you’re using your mobile phone to snap photos of your rig or nearby scenery, make sure you’re capturing images while holding the device horizontally.
6. Write an Experience‑First Headline & Description
Renters dream of what they’ll do, see, and explore – not what they’ll drive. Swap listing titles from “2024 Polaris RZR Pro XP” to “Sunrise Canyon Cruiser” or “Family‑Friendly RZR near Hatfield‑McCoy”.
The activity, experience, location, or vibe always beats a standard make, model, & year headline.
As for vehicle descriptions – it’s totally OK to talk about its features. Just remember, renters aren’t just booking a UTV – they’re booking an adventure. Use your listing to showcase what your location offers and how your UTV enhances that experience. Are you near a famous trail system, national park, hotsprings, campsites, or off-road hotspot? Tailor your listing description to those unique thrills.
Go here for more tips on how to make your listing stand out.
7. Offer Delivery & Thoughtful Add-Ons
The easier you make their trip, the faster they click Book Now. Popular upsells include:
- Delivery to trailheads, campgrounds, staging areas
- Helmets, goggles, child seats
- Trailers (for those who have a tow vehicle)
- Cooler, camp chairs, or tents
- Printed trail maps or GPS downloads
Bundle them right in your listing so renters can one‑click upgrade.
8. Be Personal & Responsive
People want to rent from real people. Upload a friendly profile photo, write a short bio about why you love riding or why you joined the marketplace, and reply quickly to new inquiries. Even a templated “Hey! Thanks for reaching out – happy to help.” within 10 minutes can be the difference between a booking and a bounce.
9. Collaborate with Customer Support
Have questions about optimizing your listing? Reach out to our support team – we’re here to help you succeed. Whether it’s fine-tuning your description or brainstorming ways to boost visibility, we’re just a call or message away.
Ready to Roll?
Implement one or two of these strategies this week, and you’ll notice more clicks – and more confirmed reservations – on your calendar.